Current Challenges:
From assessment data and focus group discussions the Strategic Planning Task Force has determined that:
- The current communication structures do not meet the needs of the membership.
- Communication tends to focus on information dissemination and less on dialogue creation.
- From the membership, not everyone feels included in both information distributed and involvement in decisions of the Association.
- According to past executives and committee members, our processes are out-of-date.
- We are not taking advantage of all technological options or staying current with trends.
- We have a reactive communication system versus a proactive communication system.
Desired Outcome:
A cohesive communication strategy whereby all members feel informed and opportunities for dialogue are utilized
Key Indicators:
- Archiving data to preserve institutional memory
- Branding of the Association
- Communication policies
- Effective and relevant use of technology
- Membership and CHO climate assessment
- Membership awareness of our mission, vision, and goals
- Website analytics and functionality
Communication Objectives (In Priority Order):
| Key Indicator | Objective | Task Force Priority | Vision Area | Implementation |
| Effective and relevant use of technology | Assess our current communication media and platforms for effectiveness
|
Immediate | 2 & 3 | |
| Effective and relevant use of technology | Research potential communication media and platforms for possible implementation | Immediate | 2 | |
| Archiving data to preserve institutional memory | Utilize our different online tools to create a digital repository of our videos, pictures, and documents.
|
Immediate | 2 & 3 | |
| Communication policies | Create and implement a comprehensive, multi-modal communication protocol across our information venues | Mid-range | 2 & 3 | |
| Membership and CHO climate assessment | Develop and implement a comprehensive assessment plan to ensure the Association is meeting the needs of our members/institutions | Mid-range
|
2 & 3 | |
| Branding of the Association | Develop and implement a cohesive “brand” for WACUHO to further enhance consistent, meaningful connections
|
Mid-range | 3 | |
| Website analytics and functionality | Assess website usage and effectiveness to determine best practices in communicating who we are as an Association, what we are accomplishing, and how individuals can become more engaged
|
Mid-range | 2 | |
| Membership awareness of our mission, vision, and goals | Assess membership awareness of our mission, vision, and goals and the effectiveness of our rebranding efforts
|
Long-range | 3 |