Communication

Current Challenges:        

From assessment data and focus group discussions the Strategic Planning Task Force has determined that:

  • The current communication structures do not meet the needs of the membership.
  • Communication tends to focus on information dissemination and less on dialogue creation.
  • From the membership, not everyone feels included in both information distributed and involvement in decisions of the Association.
  • According to past executives and committee members, our processes are out-of-date.
  • We are not taking advantage of all technological options or staying current with trends.
  • We have a reactive communication system versus a proactive communication system.

 

 

Desired Outcome:

A cohesive communication strategy whereby all members feel informed and opportunities for dialogue are utilized

Key Indicators:    

  • Archiving data to preserve institutional memory
  • Branding of the Association
  • Communication policies
  • Effective and relevant use of technology
  • Membership and CHO climate assessment
  • Membership awareness of our mission, vision, and goals
  • Website analytics and functionality

Communication Objectives (In Priority Order):

 

Key Indicator Objective Task Force Priority Vision Area Implementation
Effective and relevant use of technology Assess our current communication media and platforms for effectiveness

 

Immediate 2 & 3
Effective and relevant use of technology Research potential communication media and platforms for possible implementation Immediate 2
Archiving data to preserve institutional memory Utilize our different online tools to create a digital repository of our videos, pictures, and documents.

 

Immediate 2 & 3
Communication policies Create and implement a comprehensive, multi-modal communication protocol across our information venues Mid-range 2 & 3
Membership and CHO climate assessment Develop and implement a comprehensive assessment plan to ensure the Association is meeting the needs of our members/institutions Mid-range

 

2 & 3
Branding of the Association Develop and implement a cohesive “brand” for WACUHO to further enhance consistent, meaningful connections

 

Mid-range 3
Website analytics and functionality Assess website usage and effectiveness to determine best practices in communicating who we are as an Association, what we are accomplishing, and how individuals can become more engaged

 

Mid-range 2
Membership awareness of our mission, vision, and goals Assess membership awareness of our mission, vision, and goals and the effectiveness of our rebranding efforts

 

Long-range 3

 

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